A partnership concept for Host Hotels & Resorts · Monetize idle daytime pool, gym & spa capacity
The opportunity

Your pools sit empty all day.
Let's change that.

Every Host property with a pool, gym, or spa has hours of unused daytime capacity. MySWIMPass turns that capacity into a new, high-margin revenue stream — and puts local families and travelers on your property, spending money.

See the revenue model ↓
7,400+Host properties worldwide
~90%have a pool and/or fitness center
$0revenue from those amenities midday
100%incremental — no new build, no staff hire

Figures illustrative for discussion; refine with Host's live property + amenity data.

Revenue model

What day passes could add to Host

Drag the sliders to model the opportunity. Every number is adjustable — these are conservative starting points.

The MySWIMPass model: $19.99/mo per location · the first 2 passes each day go 100% to the hotel · after that, 70% hotel / 30% MySWIMPass. Hotels pay no card or processing fees — MySWIMPass collects those from the guest directly. Hotels keep 100% of on-property spend.
Estimated incremental annual value to Host
$0
net to hotels, across the participating network
Day passes sold / year0
Hotel share of pass revenue$0
On-property spend captured (100%)$0
Less: platform subscription$0
Avg. net added / location / year$0
MySWIMPass's share (30% of passes after the first 2 daily + $19.99/mo subscription): $0/yr

Why this wins for Host

How the partnership works

Brand-safe by design

You stay in control

  • Capacity caps — set max passes per day, per property, so overnight guests always come first.
  • Blackout dates & hours — you decide when day guests are welcome.
  • Your pricing, your rules — adjust rates and amenities per property.
  • Brand standards — check-in, ID, and conduct policies enforced at the front desk.
  • Full reporting — a partner dashboard with bookings, revenue, and guest data.

A new guest funnel

Day guests are tomorrow's overnight bookings and the property loyalty program members. A great pool day is the cheapest customer-acquisition channel you have — and MySWIMPass brings them to your door.

Local awareness Loyalty sign-ups Repeat visits On-site spend

Let's pilot it together

Start with a single region — the 90 pool-verified properties in this demo are ready today. Prove the model, then scale to the full network.

See the live demo network 🖨️ Printable one-pager